Marketing portfolio
Every brand has a story waiting to be told. This portfolio demonstrates how I partner with brands to translate those stories into compelling visuals—from product launches to engaging social media content.
The Pattern Preacher
New Brand's Identity Through Visual Storytelling
The Objective
The goal was to launch "The Pattern Preacher," a new brand-within-a-brand. We needed to build a complete visual identity from scratch. The strategy was to create engaging content that would introduce the new products and connect with a creative audience online.
I contributed to key visual elements across the entire project launch. My role was to translate the brand concept into high-quality, engaging content.
My Contribution
Packaging & Photoshoots: I produced and directed the photoshoots for all product packaging. This included both in-studio and on-site photography.
Set Design: Arranged the set design for most of the photo and video content, creating a consistent visual theme.
Web & Social Content: I created a library of product and lifestyle photos used for the website launch and ongoing social media marketing.
Video for YouTube: I directed and filmed a series of tutorial videos for the brand's YouTube channel. This content was designed to demonstrate product use and drive audience engagement.
Brand Direction: I provided key visual input and feedback on the final packaging designs.
My 2025 Showreel
This reel is a dynamic compilation of my video work, showcasing a diverse range of projects for various clients and brands. It features everything from high-energy fashion and lifestyle scenes to polished product visuals and engaging brand storytelling.
Selected Project Highlights
A collection of fashion, product, and brand photography from various client collaborations. For each of these projects, I managed the creative process from the initial concept to the final delivery of the visual assets.
Have a project in mind?
I'm always excited to discuss new creative challenges. If you think my skills would be a good fit for your team or brand, I'd love to hear from you.
Phone
+37066888393
guste@beryarty.com
'I recently worked with Guste on two very important events - a micro influencer event and an event attended by England rugby players - she understood the brief, created excellent content, edited and shared the final videos in a timely manner, communicated well and worked well on site. Thanks for the great work Guste! I hope to work with you again soon 🙏🏼'
Lily Hymes
★★★★★